This season, On|Off moved venues from Victoria House to Mercer Street, Covent Garden, after a strategic decision by On|Off director Lee Lapthorne to make the event a more exclusive platform to showcase both on and off schedule designers during London Fashion Week.

Pam Hogg’s AW11 show at On|Off drew a who’s who of rock royalty including Siouxsie Sioux, Boy George, Paloma Faith, Alison Mosshart, Roisin Murphy, Hamish McAlpine, Carole Siller, Jaime Winstone, Sue Webster, Tim Noble, Princess Julia, Jodie Harsh, Pandamonia and Hanna Hanra. Models Alice Dellal and Daisy Lowe also modelled on the catwalk.

Charlie Le Mindu’s graphic AW11 show opened in darkness. As twisted electronic music blasted out, a lone, nude model appeared on the runway dripping in blood red paint and wearing a sign balanced on her head emblazoned with the word ‘Violence.’ The scene was set.

Presenting his third collection at On|Off, Le Mindu took us on a journey to the sexual underground of wartime Berlin, including huge graffiti sprayed Mohicans and an eagle headdress with long flowing lace trains dipped in blood.

On|Off interviewed Jayne Pierson about her AW11 show ‘Kingdom of Shadows,’ at On|Off.

What was the inspiration for your AW11 collection?
T.S. Eliot’s poem ‘The place where dreams cross,’ along with the photography of Joel Peter Witkin (1980’s-90’s) Nan Goldin and films by Kubrick, Cronenburg.

What was the inspiration for your AW11 collection?
Autumn/winter draws inspiration from women I see as desirable and mysterious. Cleopatra and Daphne Guinness are the muses for this season's collection. I also looked to the theme of strong silence. Anish Kapoor's intense and powerful sculptures have been influencing my silhouettes, lines and colours.

Julian J Smith drew an impressive crowd to his autumn/winter 11 show at On|Off this season, including American singer Beth Ditto who was celebrating her 30th Birthday that night.

The collection featured contrasting textures of leather, wool, crochet and patent which were layered against a palette of grey, black and blood wine red with splashes of teal.

On|Off designer Louise Gray has officially announced the launch of her debut jewellery line for online giant Asos.

Plans for the link-up were exclusively revealed by On|Off last season when Asos head of buying Caren Downie spoke to us about the initiative.

Louise Gray’s line is available through Asos Inc, an initiative that helps designers expand their businesses.

Bold structures, geometric panels and androgynous silhouettes created a futuristic, military-style AW11 collection for French born designer Bryce Aime.

Block black with flashes of silver, blue and grey kept the colour palette strong and focused, along with the use of sharp tailoring.

Louise Gray’s fun, fresh and frenetic AW11 collection was a riot of graphic colour, tartan texture and layered fabrics. Gray said: “I took a spot, a stripe a check and then played around.”

Tartan checks, which formed the foundation of many of the pieces, came from the plaids and tartans of Gray’s home in the North East of Scotland. Garments were constructed to have a 3D effect, which was core to the collection, appearing on oversized mohair coats with gold foil spots.

What was the inspiration for your AW11 collection?
Dead Birds which I took photographs of, the photographs included dramatic skies and X-rays of parrots.

How has the collection evolved from your SS11 offer?
My AW collections are always dark in contrast to my SS collections which are bright and colourful. Ponchos are my signature (they were born out of the idea of cool festival wear) as they show off my prints perfectly, along with being statement pieces.

Louise Amstrup’s AW11 collection was clear and structured, with bold colour blocking in a palette of black, grey, navy, dusty blue, maroon and acid yellow amid slashes of patent leather.

Key pieces included a coarse wool coat in melange grey with patent leather detailing, a patent leather dress with wool and georgette side panelling and a dirty plum merino dress with panes of prints on silk and patent leather.

On|Off launched its unique collaboration with Tuuli and Rankin; a film which also featured On|Off designers' collections, at the newly opened luxurious W hotel on Leicester Square last night. After the screening, guests headed to a private On|Off party hosted in conjunction with the W hotel.

What was the inspiration for your AW11 collection?
A juxtaposition of contrasting found images of 19th century baby portraits and Os Cangacieros (a group of working class French revolutionaries) creating the idea that perception of identity can be distorted by hiding behind an opposing identity.

Ashley Isham’s ‘Enchanted Forest’ themed collection had an air of magic and wonder this season at On|Off.

It featured a palette of forest green and turquoise, floral prints and rich velvet fabrics. Models paraded down the catwalk in crafted ‘flower crowns’, which enhanced the mischievous, impish styling.

Tonight On|Off and famed model and actress Tuuli are throwing a star-studded party to celebrate the launch of their innovative collaborative fashion film, Switch|On.

The party, at the new and exclusive W London hotel, follows a fantastic opening day at On|Off's London Fashion Week high-profile catwalk event, held at Mercer Street Studios.

Dominatrix leather and embellished studding created a hard edge, rock ‘n roll inspired collection for husband and wife design team Falguni & Shane Peacock’s AW11 show. Striking thigh high leather, bandage strip boots and short printed dresses with stud embellishment were juxtaposed against a story of long, luxe couture evening gowns in striking nude and teal blue...perfect for awards season!

What attracted you to show at On|Off?
I hear nothing but good things about On|Off. It’s always an interesting venue and there’s never a dull moment here!

What appeals about On|Off as a venue?
It’s a bit more intimate and focused, leaner and meaner than past seasons. It is always close to other LFW venues.

Q&A With On|Off designer Ada Zanditon
Ethical designer Ada Zanditon talks to On|Off about her AW11 collection and why On|Off is so important to London Fashion week...

What inspired your AW11 collection?
The Cryoflux: under the frozen surface of Jupiter's Moon Europa has evolved a new species. Descending to earth, she arrives in Antarctica in the barren darkness of winter to explore a frozen world in a strange state of flux.

On|Off kicked off London Fashion Week this season with a dark and dramatic on-schedule catwalk show from design duo Jena Theo. Designers Jenny Holmes and Dimitris Theocharidis combined fantasy fiction and Norse mythology to showcase a gothic runway of bold silhouettes, chunky wool knitwear, textured draping, patchwork leather jackets, opulent silk modal jerseys and sand wash silk satins.