Fashion Bite for On|Off

Ashley Isham

Who… Where… What…

Friday, 18th February 2011

Singer/ Songwriter Paloma Faith: "There are definitely items in Isham’s collection that I could see myself in. His use of hats and headdresses in the show was absolutely great. On|Off isa fab venue, I will be back over the next few days to see other shows on my list."

Girls Aloud star Kimberley Walsh: "There’s a great atmosphere in On|Off’s location and I really enjoyed Ashley Isham’s show. The collection was really feminine. Ashley Isham’s dresses are strong but elegant at the same time, which I love."

Girls Aloud, Kimberley Walsh

Kimberley Walsh

Backstage Buzz

At Ashley Isham, backstage was on fire with frenzied final preparations for the show. Stylists, make-up artists and hairdressers sprinted around pinning, painting and spritzing models, continuing even as they queued at the catwalk.

The hustle and bustle created a contagious buzz behind the scenes - a perfect way to end the first day of London Fashion Week at On|Off!

Backstage at Ashley Isham

Director of Make-Up for Maybelline New York Sharon Dowset remained astoundingly cool amid the mania. She even encouraged models to apply their own mascara! “I want the girls to get a feel for the Maybelline brand,” she explained.

Dowset played around with products, using dark eyeshadow to colour lips. “Ashley always wants to create a tough but cool image and to use strong eye colour. To mix it up a little, this show we are going for strong eyebrows and lips,” she said.

Backstage at Ashley Isham

Sexy ponytails, created using GHD products, completed the look.  As model's hit the runway, hairdressers were left to pack away an awe-inspiring collection of GHD hair straighters sprawled across every surface insight.

Ashley Isham’s ‘Enchanted Forest’ themed collection had an air of magic and wonder this season at On|Off.

It featured a palette of forest green and turquoise, floral prints and rich velvet fabrics. Models paraded down the catwalk in crafted ‘flower crowns’, which enhanced the mischievous, impish styling.

The collection was a darker extention of the designer’s earlier SS11 collection, ‘East of Eden’,' which also featured a host of floral designs. Isham said: "You will see some familiar silhouettes in the structured pieces but in richer fabrics and trim."

Isham said the collection was inspired by things you could find in a magical enchanted world. "I wanted my models to look like they had just returned from a journey to this forest," he said.
In contrast to the rich fabrics, Isham showcased flowing, floor-length dresses in sliver birch and lilac. The collection also featured sharply tailored black jackets and draped jerseys.

Detailing on garments included scale-like sequins, black jewelled and beaded shoulder embellishment.

Talking about his decision to showcase his collection at On|Off, Isham said: “I wanted to show at an event that actively encourages creativity and has a ‘nothing is impossible’ attitude. On|Off has these characteristics. This is my 5th season working with On|Off. I love working with the Doll team. I like the size of the venues picked by On|Off as they are usually intimate enough to put on a more personal show. It is a bridge between the On and Off schedule shows. And because it runs alongside and not in competition with the On-schedule shows, it gives the Off schedule designers a chance to share the same audience that would attend the scheduled shows."

Ashley Isham, AW11 On|Off Ashley Isham, AW11 On|Off Ashley Isham, AW11 On|Off Ashley Isham, AW11 On|Off

Ashley Isham, AW11 On|Off photography: catwalking.com

Style Hunter

Ashley Isham, AW11 On|Off Ashley Isham, AW11 On|Off Paloma Faith at Ashley Isham, AW11 On|Off