Fashion Bite for On|Off

Q&A with On|Off exhibitor Hasan Hejazi

What attracted you to show at On|Off?
I see On|Off as a great platform for young designers as a starting point, whether it is in the exhibition or on the catwalk it is an achievable way for new talents to showcase their work.

What appeals about On|Off as a venue?
The other venues of On|Off have been great but as this will be the first year at Mercer Studios, I am excited to find out.

Hasan Hejazi Hasan Hejazi

Why do you think On|Off is important for LFW?
It is an alternative different approach to the shows at somerset house, very young, innovative and contemporary. it is great for us young ones to get spotted.

Marina and Hasan

Designer Hasan Hejazi with singer Marina Diamandis, Marina and the Diamonds

What is On for you?
Pink

What is Off for you?
Ballet pumps

What was the inspiration for your AW11 collection?
I dont really have inspirations or concepts behind my collections, it was more of a progression from s/s 2011. it more starts of with a certain dress or detail and then i develop my ideas in the end having 100's of designs and then compiling what works as a collection from there.

How has the collection evolved from your SS11 offer?
The collection would very much be the same sort of customer, it's still fun, sexy with a sports edge but maybe this time its slightly more simple and sophisticated.

Can you describe a few of the key pieces from the collection?
My favourite piece I think is the red gown, it has a full chiffon skirt but the top half is in leather so it has a good contrast in fabrics, then there is a shot of pink at the hem. I have vowed to always use pink somewhere in every collection.

Who would you love to see wearing your collection?
There are lots of celebrities and models that I love like Rosie Huntington Whitely, Megan Fox, Madonna, Marina and the diamonds, the sexy girls. I like the classy ladies too, Natalie Portman, Angelina Jolie, Anna Friel I would also love to get Kylie in another dress.