Fashion Bite for On|Off

Jayne Pierson

Who… Where… What…

Sunday, 20th February 2011

Fashion journalist and blogger Stephen Mahoney said: “It is imperative that we have On|Off for London Fashion week, otherwise what opportunities are we offering young designers to show their collections. On|Off is a champion for young designers.”

Stephen Mahoney at Jayne Pierson, AW11 On|Off

Stephen Mahoney

Backstage Buzz

Dazzling silver accessories cluttered tabletops, while rails were crowded with beautiful black, structured creations.

backstage at Jayne Pierson, AW11 On|Off

Five minutes to go and models were blowing on wet nail paint, while having creases blown out of their dresses. Kneeled on the floor, stylists clipped away at embellished outfits with pliers.

backstage at Jayne Pierson, AW11 On|Off

As the show was starting, a smiling Jayne Pierson was in make-up having her lips painted. Unlike the purple tones used on her models, she opted for a vibrant red.

While seated, Pierson chatted about her T. S. Eliot inspired collection and the bleak and dark world it is based on.

backstage at Jayne Pierson, AW11 On|Off

Although models were dressed in dark creations, backstage was brightened by one stylist’s multicoloured ensemble. It consisted of a vivid floor-length woollen cardigan, chequered trousers and canary yellow shirt.

This added to the sparkling atmosphere backstage, which set the third day behind the scenes at On|Off’s Mercer Street event off to a fantastic start.

On|Off interviewed Jayne Pierson about her AW11 show ‘Kingdom of Shadows,’ at On|Off.

What was the inspiration for your AW11 collection?
T.S. Eliot’s poem ‘The place where dreams cross,’ along with the photography of Joel Peter Witkin (1980’s-90’s) Nan Goldin and films by Kubrick, Cronenburg.

Can you describe the look of the collection?
The collection focuses on the silhouette and juxtaposing the two opposites of restrained tailoring and freeform drape, whilst flattering the female form with premium finishes and high end conceptual designs. Leather and silk taffeta are used, bandages of patent squares cover shoulders, restrict neck collars and bind wrists, along with sheer fabrics that cover and expose in equal measures.

Who would you love to see wearing your collection?
Daphne Guinness.

What is On for you?
The past and present in equal measures.

What is Off for you?
Trying too hard.

What attracted you to show at On|Off?
heir credible reputation to highlight innovative talent every season.

What appeals about On|Off as a venue?
t's marketed so well with a slick presentation and central location.

Why do you think On|Off is important for LFW?
It has a fantastic reputation and is unique in showing on and off schedule designers together, thereby showcasing new designers in a platform that would be impossible for them to access in any other way.

Jayne Pierson Catwalk Show, AW11 On|Off Jayne Pierson Catwalk Show, AW11 On|Off Jayne Pierson Catwalk Show, AW11 On|Off Jayne Pierson Catwalk Show, AW11 On|Off Jayne Pierson Catwalk Show, AW11 On|Off Jayne Pierson Catwalk Show, AW11 On|Off

Jayne Pierson, AW11 On|Off photography: Geoff Pugh

Style Hunter

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