Fashion Bite for On|Off

Pam Hogg

Who… Where… What…

Sunday, 20th February 2011

Actress Jaime Winstone said: "Pam Hogg is amazing. Every year her collection becomes bolder, stronger and more exciting. I loved the shoes, I loved everything. It was sexy, filthy, beautiful. I love the use of colour. On|Off gets the best of designers, both established and emerging."

Jaime Winstone at Pam Hogg, AW11 On|Off

Jaime Winstone

Singer Paloma Faith told On|Off director Lee Lapthorne after the show: "This was my favourite show of all London Fashion week. It was amazing, it was most in keeping with what I'd wear on stage. I love the On|Off venue."

Paloma Faith at Pam Hogg, AW11 On|Off

Paloma Faith

Backstage Buzz

Pam Hogg ran backstage as a top-secret fashion operation. Luckily, we managed to grab a sneak peak to bring you your final instalment of this season’s Backstage Buzz.

Next to the clothes rails, Daisy Lowe sat on the floor in a statement gold dress having the finishing touches added to her make-up.

backstage at Pam Hogg, AW11 On|Off

However, after being spotted, Hogg’s committed security team, consisting of gorgeous models in killer wedged-heels, quickly created a human wall concealing the celeb from sight.

Hogg, ruling the roost backstage, prowled between the models and personally ensured that each was styled to perfection, before they were set free down the runway.

So detailed were her directions that the show was held up by almost an hour. But the delay caused little upset. It simply gave stars attending more time to chat and photographers’ crucial extra time to snap them.

All in all, a fun and thrilling end to AW11 backstage buzz at On|Off.

Pam Hogg’s AW11 show at On|Off drew a who’s who of rock royalty including Siouxsie Sioux, Boy George, Paloma Faith, Alison Mosshart, Roisin Murphy, Hamish McAlpine, Carole Siller, Jaime Winstone, Sue Webster, Tim Noble, Princess Julia, Jodie Harsh, Pandamonia and Hanna Hanra. Models Alice Dellal and Daisy Lowe also modelled on the catwalk.

The opening of the collection had a Russian Gestapo military feel with long leather jackets, brown leather strap embellishment, huge PVC wedge heels, buckles and matching over-sized bags. Knitwear also made an appearance, alongside high-waisted trousers, military button detailing and cape silhouettes.

A series of Hogg’s brightly coloured signature catsuits and dresses followed in a combination of yellows/oranges/purples, all made with a pine wood print fabric- a continuation of her SS11 collection. Key pieces included an oversized multi-coloured fur coat with flashes of green, luminous pink, acid yellow, orange, lilac and brown.

Bird imagery featured heavily throughout the show, including a film which was projected on to the back wall of the catwalk as models emerged. A nude model was held together with leather straps as stuffed eagles were piled on top of her head and model Daisy Lowe closed the show wearing a dazzling gold sequinned dress with a bird’s nest resting on her head.

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Pam Hogg, AW11 On|Off photography: Geoff Pugh

Style Hunter

Pam Hogg & Lee Lapthorne Boy George

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