Fashion Bite for On|Off

Switch|On

Tonight On|Off and famed model and actress Tuuli are throwing a star-studded party to celebrate the launch of their innovative collaborative fashion film, Switch|On.

The party, at the new and exclusive W London hotel, follows a fantastic opening day at On|Off's London Fashion Week high-profile catwalk event, held at Mercer Street Studios.

The film, Switch|On, explores the concepts and inspiration behind the designer collections showcasing at On|Off this year. Collections featured in the film will also be exhibited at the party.

On|Off partnered with Tuuli, photographer, publisher, and film director Rankin and Dazed and Confused contributing editor Scott Clark to produce the film. Leading designers taking part in the project include Bronwen Marshall, Hasan Hejazi, Charlie Le Mindu, Lee Lapthorne, Jayne Pierson and Falguni & Shane Peacock.

Tuuli said: “I've always been a massive fan of On|Off and the designers they work with, so I'm really excited about this collaboration. The W hotel is such a cool brand and it's great to work with them on this project.”

Lee Lapthorne, director and founder of On|Off, said: “I think it's a perfect collaboration on all accounts – W Hotel London, Tuuli and On|Off are all key leaders in their fields. I approached Tuuli to support On|Off as she is an inspirational woman and on brand with our approach to pushing boundaries. After brainstorming, her idea of a fashion film proved my initial thoughts on her creative talent. W London is not only known for its forward thinking but its continued support of the fashion industry and we are privileged to be working with them.”

Kevin Rockey, general manager of W London Leicester Square, said: "fashion and film are two key passions for W Hotels globally and we have already worked with Tuuli who appeared in our short Away We Stay. We look forward to seeing how On|Off push boundaries with this exciting collaboration."