September '09

On|Off has partnered with the successful WHITE Milan tradeshow since February 2007 (5 seasons), and in this time On|Off has showcased and launched designer businesses, through designers making solid sales.

Those designers have included, Steph Aman, Richard Sorger, Reem, Avsh Alom Gur and Rizvi Milnery. All have met international buyers at WHITE which like On|Off has a reputation of contemporary and modern aesthetic in their selection of designers and its layout.

Lee Lapthorne the director of On|Off comments:

'Our target has always been to take On|Off and our designers to another level & broaden our profile worldwide, and WHITE is the perfect vehicle for On|Off's global pr & marketing strategy plan.  On|Off look forward to continuing to build a strong bond with Milan Fashion Week and WHITE'.

Giulia Frascari of WHITE comments:

‘WHITE, the most innovative and trendiest fashion exhibition created by Massimiliano Bizzi, meets On|Off. On|Off - The British expo outside the norms. An ideal partner for WHITE. A huge passion in common: the research. “Discovering new talents and following their evolution has always been the mania of WHITE. We believe that nowadays UK is the cradle of  creativity, a breeding ground for new designers. We believe that Milan is the best window for them”. WHITE, the only alternative option to the Milan Fashion Week, finds in On|Off its alter ego… and it’s love at first sight”

“Showing at White in Milan was a great success as this opened the door internationally to buyers who never make it to London and where my orders were first placed.” Steph Aman

On|Off designers comment….

Showing at WHITE is a really exciting opportunity for me this season. Showing with On|Off in London provides emerging designers with such a fantastic platform to showcase their work, and I'm honoured to be invited through On|Off to show at WHITE, in such a prestigious and beautiful space. The opportunity to bring my work to so many international buyers and press will I’m sure be invaluable! Aimee McWilliams

"Avsh Alom Gur is thrilled and delighted to be able to debut our collection in Milan Fashion Week together with WHITE and OnIOff. Our successful relationship with OnIOff can only be enhanced with this new collaboration and exposure through WHITE" Avsh Alom Gur

I’m absolutely ecstatic to be invite to show, as part of On|Off at WHITE. I have heard great things about WHITE and I’m looking forward to participating in such a prestigious event. For a ‘young’ designer like myself this is an invaluable and unmissable opportunity to launch myself internationally. Richard Sorger

"I was thrilled when I received the news that I am selected from a large number of British designers to showcase my work at WHITE Milano under the On|Off umbrella. Lee Lapthorne, director of OnIOff and his team are doing a great job, providing a platform, supporting and promoting new British designers" Romina Karamanea


Rizvi Millinery

Rizvi Millinery

Label: Rizvi Millinery
Designer name: Yasmin Rizvi
Established: 2006
Origin: London, UK

Press Contact:
Rachel Hayward

Sales Contact:
Bernarda Smit

"I showed for the first time last season at White Milan which was a fantastic experience. The show was extremely well managed and presented. The show has definitely opened new doors for my company and brand and I very much look forward to another great and successful show."