On|Off’s Paris showroom is attracting a raft of international buyers this season, offering emerging designers a fantastic platform on which to showcase their latest collections.
Designers such as Yang Du, Georgia Hardinge and Falguni & Shane Peacock have been welcomed back this season, along with exciting newcomers including fashion fringe winner Eun Jeong, Elliott J. Frieze and Spijkers en Spijkers.
The space, in the heart of Paris, creates a perfect backdrop for new collections and there is a buzz in the air with so much fabulous talent crammed into one place…
Jenny Dyas, a buyer from Browns Focus, said: “It’s great that the On|Off team are able to bring the designers they support to Paris as it will surely enhance their sales. From a buyer’s perspective it’s so easy and exciting to have all this new talent under one roof!”
Designer Ostwald Helgason said: “Sales have been fantastic. I have already made five sales within the first day of exhibiting- all being international, from Japan to the US.”
Designer Joanne Stoker added: “The response has been really good from buyers, like Japanese Shuichi Tajima from Cement By Own Boutique.”
Mumtaz Suterwalla from Fu-sion 360, the creative agency behind Indian design duo Falguni & Shane Peacock, said the designers’ have had interest from all over the world including Asia, the Middle East, USA and Europe.
She said: “It’s only the first day and already we’ve taken 3 large orders from new key international stockists.”
Fashionbite for On|Off