Amanda Svart

Amanda Svart

Strength through Femininity and Personal Expression.

Growing up in the picturesque and unspoiled Swedish countryside among islands and skerries in a Nordic gender equal society fostered both an intuitive notion of natural beauty as well as provided plenty of strong yet feminine women as role models. Seven years of studies at CSM, Westminster and RCA, and a year in industry, have taught me the skills of the craft to meet exacting standards and helped me develop a solid research framework to apply when creating a collection.

I believe that women should feel confident and comfortable to affirm their feminine, at times fragile sides, and derive strength from this. I design for quite assertive women and want to encourage women to feel self-confident to be exactly who they are, without feeling restricted by undue pressure from men or other women.

My ideal customer is a progressive woman, 25-50 years of age, aware, aesthetically minded, feminine, socially active, and of some affluence.

The FormFlow collection is my interpretation of how hard elements can work together with soft, and how graphic geometric shapes through cut and gravity can be transformed into more rounded, natural, organic forms. I also want to show how a sculptural creation, which can feel solid and fixated in a still state, will take on fluidity and softness through added movement. In a sense there is an intuitive logic in that mankind has the ability to create geometrically shaped objects, which cannot be found in nature, but subjected to forces of nature and time these will always be transformed into more rounded forms. I find this interesting as in many respects we, as persons, also often represent two sides of the same coin like masculinity and femininity, stability and flux etc.

What is On?

Intuition

What is Off?

Dogma

Sales contact

Amanda Svart
E: a@amandasvart.com

Press contact

Genny Madeira
genny@gennymadeira.com
T: +44 (0)7768 614566

LFW ticket requests

Genny Madeira
genny@gennymadeira.com
T: +44 (0)7768 614566