Welsh born fashion designer, Jayne Pierson has gone from strength to strength since the successful launch of her debut collection in September 2009. This season the, ‘Kingdom of Shadows’ Collection A/W 2011, focuses on the silhouette juxtaposing the two opposites of restrained tailoring and freeform drape whilst flattering the female form with premium finishes and high-end conceptual designs.

"The On|Off Paris showroom benefits me in so many ways! Paris is where the fashion business becomes focussed on sales and On Off allows up and coming designers an opportunity to showcase their work in a credible and innovative setting."

"The support that On Off offers new designers is crucial in such a competitive industry. Their advice and guidance has been invaluable and their knowledge of how the markets differ is essential in order to attract the most credible of buyers in Paris."

"The innovative ways that On|Off showcase their designers in Paris attracts press and buyers equally. The pre-show marketing that On|Off do creates a buzz within the industry before we even arrive" Jayne Pierson

This season Bryce Aime returns to his signature roots and once again creates a collection that truly epitomises his individual style, focusing on a strong, modern look with distinctive yet unusual, graphic prints.

"The On|Off Paris showroom gives us the opportunity to showcase our collection with other up and coming British designers. On|Off sports new British designers, offering a platform to show at an international level, reaching out to a more refined audience. I think it differs from other showrooms as it is a much more laid back environment". Bryce Aime

The multi-talented Eun Jeong not only won Fashion Fringe back in 2008 she has also been working as a part-time tutor on the Fashion Design course at Kent Institute and developed her own label ‘1st element by hong eun jeong’

"There is a nice feeling of community with the other designers here at the On|Off Paris showroom. The On|Off Paris showroom is a beautiful space and well organised. We had such a good experience two seasons before with good orders from buyers that we wanted to come back" Eun Jeong

Lithuanian-born London-based designer Laura Theiss graduated from Central Saint Martins College in 2009. Her passion for knitwear was born when she was a child and she compares it to her mother tongue.

"I feel that the On|Off Paris showroom benefits me as a designer, good buyers and press always attend."

"I chose On|Off Paris showroom for the location and fellow designers. I think On|off stands out from other showrooms because of the quality of designers."

The most unique accessory collection of the season. Larissa Hadjio has created a truly original set of expertly crafted and beautiful handbags. Six underwater creatures, constructed in leather and Tilapia skin, using traditional Swiss zip technology and lined with hand printed cotton.

"On|Off has a good reputation and buyers crows that comes back."

"For accessories it’s the best to be in Paris! Great location in-between all the British showrooms."

"On|Off gets the designers involved which is great." Larissa Hadjio

British shoe designer and RCA fashion footwear graduate Angeline Lee was classically trained as a sculptor before she set her eyes on designing alluring, ultra-feminine shoes.

"On|Off takes exciting new British designers to the heart of Paris fashion week"

"On|Off Paris showroom showcases the best of what is going on in new British talent."

"On|Off is a showroom that is intimate and focused and has a passion for nurturing innovative outstanding talent."

Haizhen Wang is a contemporary womenswear label based in London, launching in January 2010. Originality and craftsmanship inspired his first collection for SS11 whilst the overall ethos behind the brand is sophisticated and modern.

"The On|Off Paris showroom allows me to showcase my label to international buyers and press. It also helps bring attention and knowledge of my label to potentional buyers."

"I had a satisfactory success from my first seasons collection and participating in the On|Off Paris showroom is a good follow up. On|Off is also highly established and reputable, thus a perfect platform for young labels."

"The On|Off Paris showroom is really supportive towards London based designers." Haizhen Wang

The design duo JENA.THEO comprise of Jenny Holmes and Dimitris Theocharidis. After they both graduated with first class honours from The London College of fashion, they decided to join forces and create the stunning brand Jena.Theo for Fashion Fringe at Covent Garden which they went on to win.

"The layout and set up of On|Off Paris showroom agrees with the JENATHEO aesthetic whilst also providing a welcoming environment for buyers. The showroom is in a great location in the heart of Paris and very well promoted through a great, organized team."

"We chose to show at the On|Off Paris showroom because it’s an innovative and artistic space. It’s a showroom with a gallery feel that we found ideal to be in."

"The On|Off Paris showroom has a more personal approach to designers and buyers than other showrooms. Working with On|Off is more like a collaboration then renting a space in a massive trade show. There is great promotion of participants providing sufficient space for every single one of the designers." Dimitris Theocharidis

Derek lawlor presents his eagerly anticipated AW11 collection as part of the On\Off Paris Showroom. Whilst continuing to develop his signature cording techniques, this collection introduces exciting new elements to Lawlor's work.

"The On|Off Paris showroom is a great opportunity to showcase my collection to international press and buyers."

"I have worked with On|Off since starting my label. The support from the team has been fantastic."

"The On|Off Paris showroom is more intimate then other spaces, the British Labels presenting work well together and the atmosphere is very friendly." Derek Lawlor