Yana Chervinska
YANA CHERVINSKA is a womenswear brand established in 2012 by young designer Yana Chervinska. The brand’s avant-garde collections serve as a ticket to the fairy realms of Yana Chervinska’s exuberant fantasy where all things twisted and beautiful merge. Together with wise choice of fabrics, perfectionist approach to technical execution and mad attention to the smallest details, the designer’s craft results in clothes that are sheer artworks. Yet the designs are enough realistic to stay relevant in the ready-to-wear context, and to be a modern woman’s object of desire. YANA CHERVINSKA is to softly widen the globalized and systemized minds of today’s people, to remind them of the weirdness, beauty and diversity of life. YANA CHERVINSKA takes you where you haven’t been before, because that’s the only place where you can find something truly unique. YANA CHERVINSKA aims to bring some fresh air of wise creativity into modern fashion, the one that makes people remember their own weird dreams, and believe that there is still a place for a screwed but wonderful fairy tale in their lives.
Sales:
hakoline.com | ya.chervinska@gmail.com
Press:
ya.chervinska@gmail.com
Q&A
1. What’s the story behind this season’s collection?
Yana Chervinska presents tender girl, who lost herself in endless waste of time. The main idea of the collection – inner transformations related to the tender age when everything changes fast and disappointment becomes the manifesto. Collection is a story of a girl who was innocent and pure and then suddenly became tainted.
2. What’s On?
Gloomy mood, outsider’s art, ironic novels, sense of calmness and pacification by the means of clothes
3. What’s Off?
Pure love, friendship, hedkandi new album
4. Describe what On|Off means to you?
When I am wondering what I need to turn on or to turn off in my life, including feelings, perons orambitions, I have hard emotional experiences. This year I have pushed myself beyond the comfort zone expected more from myself. To turn off is a try to give a protection from destructiveness of modern world. It works.
