On|Off September 2008


On|Off September 2008: Designers - Exhibition during London Fashion Week


Exhibitions times: Tuesday 16th  09.00 – 18.00 | Wednesday 17th 09.00 – 20.00 | Thursday 18th 09.00 – 18.00

Alexander Koutny (On|Off presents...)

After studying patternmaking, Koutny launched a ready-to-wear line of simple, mostly black menswear, later adding womenswear. Koutny moved to London where he was inspired by the cutting-edge fashion design around him. He has produced intricate and often elaborate one-off pieces. In September 07, Koutny attended the South African Fashion Week as the headline designer where he held a guest workshop. Now based in New York, Koutny has released his second collection Temporal Folds, a fitting continuation from Graphica Immateria.

Graphica Immateria is a small focused collection of darkly organic pieces. It is inspired by power lines and their supportive pylons, the structures that support these rudimentary mechanical devices that connect human beings, generating expectations for future possibilities. Foreboding yet somehow comforting, they repeat and remind us of where we may go and how that hardly differs from where we may have been.

While exploring a structural volumous silhouette, Koutny has introduced contradictions in textured figure clinging pieces as well as structured oppositional pleated elements that serve as intrusive yet seductively willful forms. Temporal Folds is an expression of Koutny’s observations and musings of our increasingly relativistic relationship to time.

Koutny is now poised to take his brand to the European market with a return to London with the opportunity to present at On|Off, and representation in Agentur V Showroom in Paris for the 08/09 Spring Summer Season.



Helen graduated from Central Saint Martins in 2005. She became interested in sustainable design whilst studying for her degree and began researching sustainable textiles and natural dyes. She now manages the design process at Amana – designing the garments, making patterns and samples, sourcing fabrics, trimmings and fastenings and training our artisans in Morocco.

Erin became interested in the development of fair-trade practices in the fashion industry whilst studying for her degree in Fashion Management at The London College of Fashion. She went on to write her dissertation on fair-trade fashion. After graduating in 2005 she spent some time in Gujarat, India with an ethical textile importer working with some of the local co-operatives. In 2006 Erin and Helen set up Amana LLP with the view to combine their belief in ethics with their love of fashion. Erin now manages the day-to-day running of the business, oversees production in morocco, and does all our marketing.

Amana make beautiful clothes with ethical origins and to illustrate that environmentally and socially responsible fashion can equate to exquisite design and quality. They source suppliers whose mission is to create fabrics that have minimal negative impact on the environment. All garments are made by women artisans in Ain Leuh, an enchanting village perched high in the Middle Atlas Mountains in Morocco. They work on a fair-trade basis with our artisans, developing long-term partnerships with them, ensuring good working conditions, making advance payments and provide technical assistance and training.

Amana aspire to present you with a collection that is not only desirable for the beauty of each piece but that doesn’t come at a cost. A collection where you can trust that from the cotton farmer to the finishing stitches every effort has been made to respect the people involved and protect our precious eco-system.



Deborah Henning

Born in 1983 and raised in Manchester, Deborah Henning had creative flair from an early age and consistently pursued her ambition to be a fashion designer.

On graduation from Liverpool John Moores University with a First Class honours degree, Deborah began creating customised pieces for individual clients and then moved on to work at some of the major UK and International fashion houses. With inspiration drawn from all over the world Deborah has created a high-end luxury ready-to-wear label, which has incorporated innovative design with excellent tailoring and finishing. Deborah launched her debut collection in September 2007, with influences of Japanese lifestyle the collection encompassed luxury, femininity and style perfectly, to create an outstanding and beautiful look.

The Autumn/Winter 2008 collection makes a bold statement with influences taken from the heroines of fantasy film, the collection is launched at On|Off during London Fashion Week.




JSmith Esquire

Justin Smith was born in Exeter 1978 and worked for five years at Toni & Guy, becoming Creative Director from 1998 to 2002. In 2000 he established his own very successful, exclusive hairdressing salon in London's Soho, known as And People Like Us.

Justin began designing and making hats in 2000 while undertaking part-time millinery training. In 2005 he earned a distinction on the HNC Millinery course at Kensington and Chelsea College and in June 2007, completed a two-year MA in Millinery from London's Royal College of Art, following which his graduation show earned considerable critical and press attention.

Since graduating, Justin has been awarded the iD styling award and the Maria Louisa award at ITS6. With New Generation sponsorship from the British Fashion Council, he presented his first independent collection during London Fashion Week at On/Off, The Royal Academy Of Arts in February 2008. His new collection for Spring Summer 2009 will premier in the autumn during London Fashion Week.

For all press, buyers and enquiries please contact:
+44 (0)7788 807 563

Kalikas Armour

Kalikas Armour is a luxury British brand that takes it inspiration from the myth of the Hindu goddess Kalika, epitomising sophisticated representations of Power and Protection through the implementation of traditional masculine attire with symbolic armour. The designer Jatin Patel has emerged with an innovative and experimental approach to dressing the modern woman. The30-year-old British Indian embodies a design philosophy transposed through classical items which are juxtaposed with contemporary twists. His signature handcrafted technique of leather carving epitomises his designs as individual and uniquely detailed. A bespoke made to measure service is also available. The label will be showing the Spring/summer 09 collection ‘Incarnate’ independently off schedule and also at the Doll ON|OFF designer exhibition during September 2008 London Fashion week.

Jatin Patel
+44 (0) 77 87 57 27 00


Mark Fast (On|Off presents...)

Mark Fast is 27 years old, Canadian born knitwear designer, from the city of Winnipeg. He grew up in the countryside along a highway next to a forest. This minimal peaceful aesthetic forced him to imagine more, what it would be like, beyond the barricade of Canada. Finding London freed his creativity at last.

He has been studying at Central St. Martins for the last 5 years. He did his BA there and currently finished his MA this last February. Over the years he has created knitwear for Bora Aksu for 3 seasons.

He loves to knit everything by hand on a domestic machine that he has at his studio. He is inspired by the endless possibilities of lycra yarns and how they can create areas of tension but also areas of volume over the body by mixing in viscoses, angoras or wools . Mark also loves how old pieces of historical costume and objects can be translated into a contemporary aesthetic. His work is formed onto the body as he knits, so it is body-conscious, but this time he’s created new ways to sculpt different volumes over the body by using different yarns and stitch techniques. He’s always fond of body-conscious knitwear but he is moving into different shapes and volumes at the moment, which is also very exciting. He believes that in fashion these days there is a growing attention to craftsmanship, as opposed to quick-fix disposable fashion. He is focussing on timeless classics.



Neurotica is a unique, concept driven London based fashion label specializing in hand printed pieces designed by Victoria McGrane.

Victoria derives the inspiration for the line from the beauty found in everyday things and an obsession with nostalgia, popular culture and the obscure. The name of the label is indicative of the mood of the collections and the fact that Victoria is a self-confessed neurotic…

Carefully constructed and exquisitely made in the U.K, absolute attention is given to minute detail and luxurious fabrication. Coupling subtle originality with cutting edge sophistication the label specializes in adding a dark edge to classic silhouettes.

Designer Victoria McGrane’s love of print is evident in all of the designs, which feature intricate geometric repeats and inky hand drawn illustrations. Being at once fragile and tailored, sophisticated and gentle the collections are essentially feminine yet strong and assertive and are designed for the modern woman of innovative style whose subtlety commands attention.

The label is sold in boutiques in London, New York, L,A and Tokyo. Neurotica has attracted acclaim from both international buyers and press and enjoys a growing cult status.

Victoria McGrane
M +44(0)7950 534914

Liz Parry
T +44(0)207 600 2010
M +44(0)7968 144 275



Iraqi born, and living in London since her teens. Reem Alasadi has approached the fashion scene with her somewhat unquenchable drive and passion for design.

Her creations always have their own unique signature to them, a personality of their own that seems to enhance the wearer. Making a statement that the wearer is a "free thinker", the opposite to the corporate branding of a logo. To completely understand her work, one must not be governed by conventional thinking & doctrine. This is an exhilarating portrayal of fashion in the 21st century.

Reem previously sold top of the range vintage clothing 13 years ago in Notting Hill. Her stall is at Portobello road market, on the junction of Acklam road. During this time she would practice her flair for displaying classic pieces restyled thus widening the appeal of the garment to more than just collectors of vintage fashion.

Due to her desire for creation, Reem is renowned for her wildly eclectic style. This combined with a growing underground reputation. It was only a matter of time before several British designers would introduce themselves to her, with the intention of establishing a working relationship. The likes of John Richmond, Robert Carey Williams, and Stella McCartney, have all courted her services & this has led to highly successful collaborations.

“My fascination for clothes started when I was a teenager. I was offered a place at St Martins School of art, in London, but instead I opted to teach myself to pattern cut and sew by unpicking damaged vintage pieces apart and sewing them back together again. In time, I would start to sell my own customised vintage pieces on my stall. Eventually designers started to take a keen interest in my work. I was approached by John Richmond to style his show in Milan, An offer I did not refuse!” Reem Alasadi

London Press & Sales
Greenhouse PR
2F 17-19 Lever Street, London EC1 V 3QU
+44 (0) 774 845 3151


Ring Leader Urban Jewellery (Katie Rowland)

Ring Leader Urban Jewellery is the creation of London graphic designer Katie Rowland, a successful graduate from Kingston University, selected in 2003 to take part in Nesta’s ‘Creative Pioneering Training Programme’, designed to teach and celebrate young creative’s business skills required to be entrepreneurial in the creative sector. Rowland then approached The Prince’s Trust and acquired funding for her creative agency ‘Pokayoke Design’, providing socially responsible solutions to businesses needs, used by top retailers such as Harvey Nichols and Waitrose. In 2007 Katie combined her passions for jewellery, fashion and design to form the increasingly successful Ring Leader Urban Jewellery. Offering unique, audacious jewellery with an interactive element, precious metals are combined with an inscription in relief, accompanied with mini ink pad to allow the wearer to make their mark.

General enquiries & UK orders
Katie Rowland

Overseas orders & purchases
Sara Løve Da∂adøttir +45(0)31354244

Alison Lowe +44(0)7958 71 80 50


Rizvi Millinery - On|Off exhibition visionary award winner

Fascination with materials on the Silk route to China hailed the beginning of Yasmin Rizvi’s desire to work in fashion.

After graduating with distinction in 2003 from the London College of Fashion, she went on to do her postgraduate at the Royal Academy of Arts. Drawing from her International background, she continuously endeavours to merge traditional millinery skills with modern experimental techniques. This has led to her unique collection of sculptural headpieces. Completed by simple and eye catching shapes, the designs involve intricate, labour intensive detailing.

One would describe her work as sculptural headpieces. First impressions are influenced by simple and eye-catching shapes. The making of the designs involve intricate detailing which is labour intensive.

Press & Sales
+44(0)7712 335540


Rozalb de Mura (On|Off presents...)

Rozalb de Mura is an up-market fashion label created in Romania. Launched at the beginning of 2006, it has already drawn professionals and avant-garde fashionistas from Romania and abroad.

Moreover, Rozalb de Mura label is developing as a multidisciplinary platform that commissions and supports unexpected collaborations between fashion designers, visual artists, musicians and writers, such as Tobias Stenberg, Olivia Plender, Constantin Luser, Liste Noire group, etc.

In Olah Gyarfas’s world, Hungarian deliciously mingles with Romanian words, reality with fiction, masculine with feminine, minimalism with a passion for details and tan sessions with an icy walk to St. Ana Lake.

A scholarship at University of Applied Arts in Budapest, “Designmai” Festival in Berlin, Romanian Fashion Week and Iast Fashion Week and here he is, tall, a slender, nonchalantly urban silhouette, an exotic presence in any metropolis in the world, all the more in the quiet Transylvanian town of Miercurea Ciuc. Here, in the chocolate-brown studio, the severe snap of the sewing machines mark the preparation of the collections signed by Olah Gyarfas for Rozalb de Mura.

In the summer of 2006, Unit F büro für mode (Vienna), the Austrian organization that promoted young avant-garde designers like Petar Petrov and Wendy & Jim awarded him the Kontakt Erste Bank Award for the most creative Eastern European fashion designer. 2007 brought the first important business meetings with the international market, and the positive echoes following Stockholm and Paris fashion fairs enflamed the designer’s creativity.

Rozalb de Mura STORE
9 – 11, Selari str (Lipscani area), Curtea Sticlarilor, 1st floor, sector 3, Bucharest
00 4 021 311 62 15 / 00 4 0723 172 850

Steph Aman

Stephanie Aman studied Fashion at Middlesex University before continuing her studies at Royal College of Art in womenswear Fashion (MA). Stephanie was awarded several prizes including the Levi’s Design Bursary, which allowed her to sell her collection in ‘Cinch’ on Newburgh Street, and her graduate collection sold in Dover Street market.

As a student Stephanie designed for Cathryn Avison’s embroidery collections and sold her own textiles through an international agent to companies such as Vera Wang, Calvin Klein, DKNY, Banana Republic, Armani and many more.

Stephanie Aman set up her womenswear label Aman Copland with colleague Clare Copland in February 2006, and has presented the collections at the On|Off event in the Royal Academy of Arts since September 2006 and has shown at White in Milan from February 2007.

Steph Aman is a luxury brand with the delicate end results attributed to her inexhaustible eye for detail and perfect finish. The garments are always 100% natural featuring silk chiffon, jersey, tulle, velvet, crepe, leather and cashmere. With an almost romantic, feminine feel, her clothing will appeal to the woman who looks for a couture accent in her day and evening wear, appreciating the uniqueness of every garment she wears.

Press & Sales



Designer Ivan Lan launched label “YUCHI” in London since 2006. He creates a unique signature of crisp sculpted modernism. Traditional tailoring is digitally manipulated to express a new aesthetic in drapery. His work expresses a sense of quality beauty with his use of exquisite fabrics and ultra modern cutting. YUCHI collections were snapped up by HIP boutiques such as bstore (London), CARA&CO (Moscow) and ZEN department store (Bangkok). The label has featured in major international press e.g.: Harpers Bazaar, ELLE, Gap Press, Luxure, Fashion156.com, iconique.com and urbanjunkies.com.

Celebrity clients include Kelly Osbourne, Chi-Ling Lin. Lan originated from Taiwan has worked with a number of influential designers in both Asia and UK, including most recently Boudicca and Jens Laugesen.

Press & Sales
info@yuchifashion.com | +44(0)8704875886